I was watching an old favorite the other night.  The voice tells him, “if you build it, he will come.”   Oscar Wilde once said “life imitates art far more than art imitates life.”  As a small business owner, both of those statements couldn’t ring any louder in my mind.  Chances are you can empathize with Costner’s Ray Kinsella.  He’s a simple man who loved baseball and never did a crazy thing in his life until a voice told him to build a baseball field in the middle of a cornfield.  We’ve all been in the middle of that cornfield and heard that voice, and, much to our dismay, felt a bit crazy.

Search Engine Optimization.  The field is large and the competition tough.  Your product or service can knock the skin off the ball, but if nobody’s there to see it, what does it accomplish?  Well, we’ve spent years developing our SEO strategy and get a tremendous amount of satisfaction when we help our clients hit the sweet spot in front of an enthusiastic crowd.

There’s a beautiful quote from the J.D. Salinger-esque writer, Terence Mann, that Kinsella seeks to find the meaning behind the voices.  The two men forge a friendship, as Mann seems to be the only person who can hear the same voices as Kinsella:

There is something out there, Ray, and if I have the courage to go through with this, what a story it’ll make: “Shoeless Joe Jackson Comes to Iowa”.

Dallas SEO Consultant

We start by analyzing your site’s strengths and weakness.  Studying navigation summaries and bounce rates is job one.

Does your SEO content naturally navigate to a lead form or information about your products and services?  Does your content have a high bounce rate?  If so, we’ve developed techniques that produce improvements.

With Guacamole Media as your Dallas SEO consultant, we’ll bring your authority and voice to your content.  Bounce rates are extremely important.  If Google sees a high number of single page visits and exits, their algorithm will not be convinced of your relevancy to the keyword.  You’ve gotta make your visitors move around.

We’ll work with your relevant mind.  Multi-variant testing produces results when done correctly.  Engage your users with clear, concise calls to action.  Encourage movement through images and words to your money makers.  Let Guacamole Media’s Dallas SEO techniques work for you.

Looking for a Dallas SEO Firm?  Well, you’ve found the right one.

Strategy.  That’s what separates us from the countless Dallas SEO firms.  If you want your product or service found within  competitive search engine results, let’s talk.  We start by analyzing your site’s current strengths and weaknesses.  What’s holding you back from reaching your goals?  We’ll find it and implement our proven SEO strategies that gets results.

SEO:  Position One is King

Realistic expectations.  The above SEO graph is not an absolute.  SEO is an ever-changing landscape.  Even the big guys get knocked around.  These CTR(click-through-rate)’s are a representation of an optimized SERP (search engine results page) presence with savvy competition.  Position one is king.  It’s where the eye goes naturally.  Depending on your search volume, the difference between position three and four could be hundreds of visitors and some major dollars.

SEO Strategy:  How do you get there?

The simple answer is relevancy.  How relevant are you to the term?  The more you narrow down and focus your effort, the better the result.  If you’re a lawyer in Dallas, don’t except to get page one SERP for “lawyer.”  “Dallas Lawyer” is a bit better.  More focused, but still not there.  “Dallas DWI Layer?”  You got it.  If it’s your niche, then you’re relevant.  You probably know what you’re talking about.  You’re probably an authority on the subject and know how to communicate it.  Just think of SEO as a pyramid you’re building from the ground up, with strong and sturdy relevant keywords.

Dallas SEO

There’s a lot more to talk about.  Click here to contact us about your Dallas SEO needs!

If you’re visiting our blog, you probably want to know a little about what we do.  Well, we (Guacamole Media) create experiences.  All online media must create an interaction with the visitor.  You know your product or service, but how do you communicate your value to your potential customer?  You create an experience.  That experience, or interaction, should be of the upmost concern.

So, how does your visitor behave?  If you don’t track navigation and bounce rates, you’ll never know.  One entry will have a measured difference with the next.  Your design must take these factors into account.

Our design approach is different than the other guys.   Imagine a company that studies your traffic for thirty days before they even put on a design hat.  The insight that comes of an in-depth site analysis is an absolute necessity in design.   Measuring your website’s strengths and weaknesses  draws a detailed map.  Let us be your compass.

Measured performance meets thoughtful web design.  Give us a shout.  We want to hear from you.

As a company just starting out trying to build a brand identity or even if you are trying to rebrand yourself after years of business, you should not be looking to just get buyers to notice your brand. What you really want are Trekkies; clients who are furiously loyal to your brand.  The goal of any good brand identity campaign is to create a fervent belief in the superiority of your vision, product, or offering.  You want your consumers speaking your version of Klingon and spreading the word about your brand to anyone who will listen like a bystander at a Star Trek convention.

How does one achieve this Prime Directive of brand identity?  Your brand must fulfill a dream, hope  or deep desire of the consumer.  Trekkies see the world of Star Trek as a utopian possible future they can dream and hope for.  They fulfill their inner desire for adventure and the unknown that was relegated to mostly inaccessible science fiction prior to its creation.  Even if your company’s widget isn’t something as sexy as warp drive or dilithium crystals, your branding campaign must work to associate itself to some desire of your potential client, so that when they think of your brand, they think of that which they desire.  Your brand should be mind melded to the consumers innermost hopes and dreams.

Your Trekkies will be loyal to the point of fanaticism, but that doesn’t mean you can’t lose their loyalty.  Your brand must instill confidence in the consumer that their dreams and desires will indeed be fulfilled by loyalty to your company.  Should your brand stray from the single minded focus on that which the customer has come to expect, their confidence will fade and a company will be forced to reinforce their brand identity once more or your brand may end like a bad spin-off series that ends up cancelled.  We’ll discuss more on brand confidence in our article Make Sure Your Company’s Second Trilogy Doesn’t Suck or Luke, I Am Your Web Designer.