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Completed September 13th, 2010
I was watching an old favorite the other night. The voice tells him, "if you build it, he will come." Oscar Wilde once said "life imitates art far more than art imitates life." As a small business owner, both of those statements couldn't ring any louder in my mind. Chances are you can empathize with Costner's Ray Kinsella. He's a simple man who loved baseball and never did a crazy thing in his life until a voice told him to build a baseball field in the middle of a...
Completed May 2nd, 2010
If you're visiting our blog, you probably want to know a little about what we do. Well, we (Guacamole Media) create experiences. All online media must create an interaction with the visitor. You know your product or service, but how do you communicate your value to your potential customer? You create an experience. That experience, or interaction, should be of the upmost concern. So, how does your visitor behave? If you don't track navigation and bounce rates, you'll never know. One entry will have a measured difference with the next. Your...